Emerging Media: Why does it matter?

Examining the evolution of media platforms over the past decade is remarkable. From MySpace to Snapchat, emerging media platforms have completely altered the way we function, causing a transition from actively seeking information online to inhalin1304437_social-media-timelineg information from multiple different directions. Every new media platform that follows the next produces higher rates of acceleration than the last. Snapchat has an estimated 200 million monthly active users in its fourth year, making it the fastest growing media platform to date (Morrison 2015).

Why does this pattern matter? It produces a huge window of opportunity for modern-day marketers, but presents drastic, time-sensitive obstacles as well. Marketers have to work to stay ahead of the evolving curve in order to identify which platforms their target audiences will flock to next, how to best capture their attention, and how much money and resources should be allotted in their budget and workload for the new platform. With so much information to consider in a short amount of time, keeping the focus on the target audience is key.

Happy marketing!

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3 thoughts on “Emerging Media: Why does it matter?

  1. Lacie, that chart is incredible! I was, in fact, going through some of the shifts in the trends as well and this one is so similar. The attention span of humans has decreased drastically, and it is becoming more challenging for marketers to keep the focus of the consumers. With so many avenues, I am excited to learn how different marketers are keeping the audience engagement high consistently through the use of emerging media.

    Liked by 1 person

  2. Interesting that MySpace comes up in your posting. Facebook all but overshadowed MySpace after its debut in the early 2000s. Back in 2011 it was poised to make a comeback as Justin Timberlake bought part of the company and touted the potential that the site still had (Halliday, 2011). Efforts to relaunch MySpace were unsuccessful though. Like you mention, it can be a struggle for companies to keep up with the competition and customer interests.

    However, it is estimated that over the years the company had accumulated over a billion user accounts and is still holding that data (Merriman, 2016). Depending upon the usage rights of that information, the company may still be holding something of value.

    The twists and turns you referenced in your post are plentiful; how many of the sites listed on the timeline are forgotten or rarely used nowadays? Even though the site may fade away, the personal data we provide will likely be perpetual. Do you think it’s fair for marketers to use that information in unrelated endeavors?

    ___________
    Halliday, J. (2011, June 30). Justin Timberlake buys his own social network with Myspace investment. The Guardian. Retrieved from https://www.theguardian.com/technology/2011/jun/30/myspace-internet

    Merriman, C. (2016, February 12). Time Inc becomes the latest company to buy Myspace by mistake. The Inquirer. Retrieved from http://www.theinquirer.net/inquirer/news/2446964/time-inc-becomes-the-latest-company-to-buy-myspace-by-mistake

    Liked by 1 person

  3. I like your comment about “inhaling information” rather than being bombarded by it, which is how i often feel. The acceleration in data created and shared and the media platforms by which to do it is exciting, incredible and daunting. Keeping up with the latest platforms is key as well as knowing who their targeted audience(s) is intended to be. An analogy I would make is as a customer determining where to market there used to only be a few choices and you knew you needed to market there. With so many options today it’s gotten very complex, much like the average person trying to work on their own car. The customer needs to hire a professional mechanic – and they also need to hire a professional marketer.

    Liked by 1 person

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