Search Engine Optimization (SEO) can be a scary, intimidating acronym for small business owners. However, small businesses must optimize their websites for SEO to stay competitive in the evolving digital landscape. Here are a few simple tips for small business owners getting started with SEO.
Register with Google Webmaster Tools
Registering your website with Google Webmaster Tools allows you to test your site for its SEO strength, providing many tests that give insights on what website features could be improved upon.
Over 50% of digital buyers will purchase using their mobile devices.
Because of this, ensuring your mobile site is efficient and functional is crucial. Google Webmaster allows for mobile testing as well to identify your website’s mobile compatibility level.
Keywords are the heart of SEO, and they are evolving overtime. Optimize your website’s content with keywords, and incorporate a Frequently Asked Questions (FAQ) page with conversational phrases to accommodate both typed search inquiries and voice command inquiries.
Ensuring your business’ address is located across the web is key for small businesses. Google and Yelp are just the beginning of the list addresses should be listed on. The more places your address and business name are recognized the better. Here is a list of the top 20 sites you should consider adding your location to.