Since the rise of social media, digital marketing has become a major part of brands’ marketing mixes, causing an explosion of digital marketing agencies worldwide. Although they currently have high popularity, Artificial Intelligence (AI) using machine algorithms are growing equally as fast, creating a competitive alternative. AI is used for customer segmentation, sales forecasting, content generation, ad targeting, even website design. That’s right, completely designs efficient websites on its own.
Many AI capabilities combined create a complete digital marketing suite. Harley-Davidson of NYC had major success with an algorithm-based digital marketing company called Adgorithms, experiencing over 550% increase in daily website visits and accounting for 40% of sales. These results are impressive, but digital marketing agencies produce ridiculously impressive results as well, such as Impakt Marketing’s digital marketing campaign that produced 20,000% ROI for one of their clients (Greeley Harley-Davidson interestingly enough).
What will be the future of digital marketing? How will marketers and machines mesh in the future? Will one dominate over the other in producing the most effective, efficient results?